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[pronut-hiv] South Africa: Students Design 'A-maize-ing' Poster for WFP Events at AIDS 2006

  • From: "ProNut-HIV" <>
  • Date: Thu, 10 Aug 2006 15:36:43 -0400

South Africa: Students Design 'A-maize-ing' Poster for WFP Events at
Aids 2006
World Food Programme (Rome)

August 10, 2006


A poster designed by two students of the AAA School of Advertising will
help promote United Nations World Food Programme (WFP) events at the XVI
International AIDS Conference (AIDS 2006) in Toronto, Canada, from 13 to
18 August 2006.

The poster shows kernels of maize scattered in the shape of a HIV/AIDS
ribbon, above the headline: "It's hard to be positive on an empty
stomach." The design, created by AAA copywriting student Loyiso Madinga
and graphic design student Lida Fourie, and provided to WFP free of
charge, has been printed on the cover of WFP's list of presentations and
exhibitions to be presented at AIDS 2006. The conference is expected to
draw more than 20,000 delegates from around the world.

Thomas Yanga, the acting Regional Director for WFP in southern Africa,
said the poster design was particularly appropriate for this region,
which is the world's epicentre for HIV prevalence rates. "Along with
antiretroviral [ARV] medication, nutrition is a critical factor in
helping people with HIV to live full, productive lives, and, of course,
maize is the staple food for the region," he said.

"A large part of WFP food assistance in southern Africa goes to
patients on ARV therapy and their families, to help them get on their
feet and back into the workforce again," Yanga said. "Without food in
their stomachs, these patients cannot take their daily medication.
Another major focus of WFP assistance is on children whose parents are
chronically ill or have died."

Clive Loxton, Creative Faculty Head of the AAA School of Advertsing,
said: "A great deal of the communication to curb and manage HIV and AIDS
has been superficial, misdirected and simplistic. Loyiso and Lida did
their research and decided to concentrate on the plight of those already
suffering from HIV and AIDS who find it extremely difficult to lead a
positive life when hungry and fighting for their lives. Like all good
communication, this poster states an instantly recognisable truth that
we can all identify with. The AAA School is very happy that our
students, in some small way, have been able to help these unfortunate

On 16 August at the AIDS 2006 conference in Toronto, WFP will host a
press conference on "Why is food important for HIV and AIDS?", to be
addressed by Sheila Sisulu, WFP's Deputy Executive Director; Stephen
Lewis, the UN Special Envoy for HIV/AIDS in Africa; and Dr Paul Farmer,
the Founding Director of Partners in Health and a member of the UN
Millennium Project Working Group on HIV/AIDS.